ASHM (Australasian Society for HIV, Viral Hepatitis, and Sexual Health Medicine), is a leading non-profit organization dedicated to supporting the healthcare workforce across Australia and New Zealand. ASHM plays a vital role in strengthening health systems and reducing stigma through world-class training, clinical guidelines, and advocacy.

Building on a series of successful collaborations, I have been entrusted with a wide range of ASHM’s creative needs, including annual reports, strategic plans, program branding, and clinical guidelines.

The Creative Strategy: Humanizing the Clinical

In the medical sector, documents are often inherently dense and clinical. My approach focuses on transforming this complex information into something inviting and highly engaging.

• Ensure that healthcare providers can quickly digest and implement the latest treatment advice.

• Design plays a powerful role in how healthcare is delivered. I ensure that every resource is framed in a supportive, non-stigmatizing way, helping to foster a more inclusive environment for patients.

• Whether developing a multi-year strategic plan or branding a specific health program, I maintain a professional aesthetic that reinforces ASHM’s authority as a peak medical body while remaining accessible to the front-line workforce.

See more ASHM projects here