No Pants No Problem (NPNP) may seem like a high-energy underwear dance party, but its core mission is far more profound. It serves as a vital fundraising platform for organisations dedicated to HIV advocacy and sexual and gender rights, turning celebration into a catalyst for social change.

NPNP is a transformative space designed to bridge and build communities. It provides a space where individuals can challenge binary gender norms and confront dialogues regarding body image and self-esteem. Since its inception in 2004 by artist and activist Jessica Whitbread, NPNP has evolved over nearly two decades into a celebrated fixture of the International AIDS Conference circuit.

In 2018, I was asked to develop a design proposal and promotional strategy for the event held during the AIDS 2018 Conference in Amsterdam.

I created a suite of bold, inclusive promotional materials tailored to the diverse, international audience of the conference, ensuring the message of body positivity and community empowerment resonated across cultural boundaries.