Visual communication.
Not for profit & the Arts.
A lover of print.
Art direction & curation
I worked as Co-Artistic Curator and Designer for ‘HIV Science as Art,’ an initiative at the intersection of design, art and advocacy. The project paired 12 HIV-positive artists with researchers to translate scientific findings into original artworks. Through exhibitions in Brisbane and Munich, artworks were auctioned to fund 45 micro-grants for HIV networks across the Asia Pacific, Africa, Middle East and Eastern Europe regions.
Branding
Throughout my career, I have worked in brand development, encompassing both the meticulous management of established style guides and the creation of new organizational identities. I have partnered with a diverse range of clients, including contemporary art galleries, start-ups, community projects, and non-profit organizations.
Not for profit
For over a decade, I have worked with national and international non-profits, spanning the environment, sexual health, and harm reduction sectors. These projects delivered rebranding, strategic plans, reports and digital media.
AMAZON FRONTLINES / INTERNATIONAL RIVERS / LPV / ICASO / ASHM
the Arts
With a career rooted in the arts, I developed skills in executing marketing campaigns across print, outdoor, and digital media. This foundational experience fostered a deep appreciation for print production, which continues today. My experience began at the Melbourne Arts Centre and has continued through a 15-year relationship with Gallerysmith and a decade of freelance work with the Melbourne Theatre Company.
LPV rebrand
Health plus Law branding & reports
Women Know What Works pre-conference
MTC
ASHM Reports
Gallerysmith catalogues
HIV self testing
HIV Science as Art
MTC Book
AusQoL catalogue
QPP report
NAPWHA Breast feeding guidelines
Biktarvy
Amazon Frontlines Challenge
Heritage Council Victoria Strategic Plan
Harm Reduction International
U=U Global Summit
ICASO
ASHM
Lucy Guerin Inc.
Thorne Harbour Health
Branding
The World is Round
Positive Speakers Guide
Textile Fibre Forum Magazine
Websites
No Pants No Problem
HIV Book Project
Positive Living Centre Newsletter
L'Officiel
Gallerysmith
International Rivers
Public Accountant magazine
Emma Serjeant Productions
My passion is not only appreciation of the arts, but also the creation of art. The power of visual communication and the way we can share information and ideas will never fail to amaze me.
What are clients saying?
‘I have worked with Daniel on many projects since 2006. When I opened my new business in 2008 I asked him to develop a new corporate identity. The logo he designed has retained its currency, my branding is widely recognised and I still love it. Daniel is a great designer with a good eye and a professional manner.’
– Marita Smith, Director, Gallerysmith
‘The ICASO leadership recognised the exceptional work that Daniel had achieved on creating a new and unified visual identity for the ICASO brand. His design acumen combined with with creative talent meant that he was an obvious choice to bring on as the tenured graphic designer to the agency to create an ICASO identity across then conference. From academic posters to promotional banners and marquee items through to several policy papers, critical global situation reports, and advocacy materials (in multiple languages) linked to political, social justice and human rights issues.’
– Brent Allan, Senior Advisor, Policy and Programs
‘Daniel designed the Australian Nursing and Midwifery Journal for three years. During this time he was an integral member of the team by, lifting the Journal’s design to a high professional standard, contributing to the website, EDMs and other documents and reports. Always enthusiastic, Daniel is easy to work with, solution focused and happy to contribute in any way he can. It is always a pleasure to work with Daniel and I would highly recommend him to anyone looking for a graphic designer.
– Kathryn Anderson, Editor, Australian Nursing & Midwifery Journal
‘Daniel was wonderful to work with at all stages of a web design project. He provided clear and timely guidance on design options and costs that perfectly met my project needs. Daniel and his team were very flexible in developing solutions to add content to an existing web platform. I am 100% happy with the work Daniel delivered and highly recommend his services.’
– Dr Nola Ries, Professor Faculty of Law, UTS
‘Working with an area that doesn’t lend itself to showy graphic design, Daniel has played a key role in the design of Public Accountant magazine for Edge and the Institute of Public Accountants. He brings great ideas and terrific execution as well as an energising enthusiasm. Someone you look forward to having design meetings with, because he always delivers.’
– David Walker, Editor, INTHEBLACK
‘Daniel’s design layouts for Textile Fibre Forum magazine are always well-considered and effective. The articles are strong on imagery, and his placement of photographs create striking spreads and dramatic openers. He often surprises me with his ability to identify details in photographs that can be cropped and used in creative ways. I enjoy working with him and seeing the results of our combined efforts come to fruition in each issue of the magazine.’
– Moira Simpson, Textile Fibre Forum Editor
Let’s work together.
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